you probably heard something about Google Panda, but you know what it is? Basically, in our publication, you will know everything about it. Consequently, you can avoid future penalties and inconvenient times. So let’s see what this is about.
What is Google Panda?
Essentially Google Panda is a restructure of the Google algorithm carried out in the United States (2011). Evidently once debuted the famous panda affection about 13% of the search results worldwide.
It was developed by Navneet Panda and its working group, but who is Navneet Panda? Basically, it’s an engineer or group leader on google. Consequently, hence the name “Google Panda” from the surname of this famous engineer.
However, this was not a total restructuring of the Google search algorithm as many believe. In fact, it was an “update” of hierarchy added to the old method. Despite this, it is currently the main filter hierarchy in the famous search engine.
Why was Google Panda created?
This update of Google’s positioning algorithm was created as an anti-plagiarism measure. Basically, before leaving such an update, many sites were created with the sole purpose of stealing content and advertising. In contrast, it was only a minimal percentage of such sites that were dedicated to creating quality content. For this reason in response to this type of practice was implemented this positioning system.
What Is The Google Panda Update?
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.
How does Google panda work?
Google Panda seeks to solve the problems of positioning by improving systems to eliminate content considered spam, phishing content pages and increase its ability to control the entire network. That is why web pages should focus on creating original content, quality for the user, which will make him feel attracted by this information, share it, etc. and the moment that Panda goes through your website to review your Content crossing statistics of analytics etc, you will be dismissed as a bad page and you will be able to live peacefully without being penalized.
The operation of Google Panda is focused on the user obtaining original and relevant content. Maybe you have noticed that there are thousands of newspapers that are copying the news and when you google to search for a news story are 3 newspapers in the first three results, but later there are 3 others, and later 3 others. This is google panda Working doing what is called ” dancing with Google ” or a ” Dance of SERPS ” which is not having a fixed place in the results of google because your content is not purely original or quality, so the Google algorithm Panda dances to all those who have similar content to try based on other algorithms to determine which deserves better positioning than the others.
How to avoid being penalized by Google Panda?
- Avoid duplicate content
- This means that you should not copy content from another website but you should not duplicate the content inside your website, and if you duplicate it do not index everything. The example in a website created with WordPress in the home the last 10 articles appear and in each category, the last 10 articles of the category appear, and in each TAG the last 10 articles related to the tag appear. For this moment we already have 2 extra pages that contain the same content and are of different URLs. This kind of things google does not like and if you have indexed the 3 contents you will put your website in trouble because Google will not know for sure which is the one you want to be shown as a pointer after a search. The category ? the tag? Or the home of your website?
- No links to SPAM sites do not backlinks by heaps.
- Improve the speed of your website. If you google PageSpeed you can know the speed of your website and the elements to correct, these elements that will improve the user experience. For Google, it is very important to have a good user experience since a site full of ads, slow, with many scripts, etc. will be qualified as BAD.
What happens when Google Panda attacks my website?
The first symptom after being attacked by Google Panda is a sudden drop in visits, and you must run to check your Google WebMasterTools to see if there is an alert on your website that warns of problems with it. Immediately correct the errors that are marked.
If you do not have errors in webmaster tools you will have to perform a manual review of your website to try to get it out of the hole and note that once you have made the changes you will need a minimum of one month to regain stability on your website.
Google Panda: The Future of SEO is Already Here Are You Prepared?
Google has introduced important changes to the search engine algorithm. These changes, under the name of update Panda, have meant an unprecedented turn in the operation of the search engine. Many blogs and static web pages are going to suffer (if they have not already) the consequences of these changes losing positions in the rankings of Google results and, consequently, also losing much of the free traffic that they were receiving from the Grand Search engine.
Do you want to know what these changes are that Google Panda brings and what you can do to adapt your website to face them with guarantees?
Keep reading and you will find out very soon.
Before the arrival of Panda
Google uses different signals or indicators to determine the relevance of a result and it is in attention to this relevance that will assign you a better or worse position in your listings.Until Panda came on the scene, explained very simply, the key factor was the quantity and quality of the incoming links that received your blog and the contents (pages) of this.
The content optimization on the specific page represented only 15%. The other factors (traffic data received by the website and the behavior of visits on the page, registration and hosting data and social metrics of the page) represented only 10-15%.
Now, this picture has changed and there seems to be no turning back.
Panda arrives: The most important changes
The most important change is that Google gives a greater weight (yet to be determined) to three of those factors that were previously considered minor:
(1) the design and usability of the site;
(2) the factor related to traffic behavior with our website and its content pages; And
(3) the results that the page gets in social media (especially referred to likes on Facebook, RTs on Twitter and + 1s on Google +1).
These three factors stop being marginal to be protagonists in the decision that Google (its algorithm) takes to determine the positioning of the pages of our website.
In other words: Any factor related to the incoming links that a blog receives no longer has as much weight as it had before. Among these factors, we find the trust and authority of the domain based on the quantity and quality of the incoming links, the link popularity of the particular page and the anchor text of the external links that point to your blog and its pages.
It is not that these factors cease to be important but lose weight to the detriment of other factors:
(1) the appearance and usability of your website;
(2) the data of the use that your visits make of your blog and its contents; And
(3) the results that the contents of your website (the pages of this) receive in social media (social metrics).
Consequence: Creating good content, unique and useful for the visitor, even if they are optimized for search engines, is no longer sufficient to obtain a good positioning in the results. Receiving many external links, although these come from pages with a good page rank, is not enough either. All those websites that had a good positioning solely to comply with those factors will suffer from the beautiful from now on. In addition, most strategies and tactics SEO are very touched as to its effectiveness.
Google Panda: Signs or indicators that gain weight and What can we do to improve our positioning
The signs or indicators that gain weight with the update Panda and for which we will now have to pay more attention are these:
1. Design and Visitor Experience on the Website
The design and ease that the visitor has to move through the different contents of the page are increasingly important. Too much publicity is counterproductive. Clutter is counterproductive. Poor navigability is counterproductive. Excessive charging time is counterproductive. The lack of images or poor quality is counterproductive. In short, anything that impoverishes the experience of the user of our website is likely to adversely affect our web positioning.
What can I do:
- Maintain an aesthetic design, nice and clean. Navigating between the different contents of the website should be the simpler and intuitive the better.
- Avoid saturating your website advertising. You can have publicity but in an orderly way and that does not affect the experience of visiting your page.
- The loading time of the site has to be the lower the better. You can watch how long it takes for your site to load and identify which elements slow down that load time in Pingdom. Compare your load time with other web pages. If yours is very superior you will have to remedy it. Google penalizes pages that take too long to load.
- It includes multimedia contents in the pages of your website: images, audio, and video. Make sure the images have good resolution and look good.
- Avoid overloading the page of elements that do not contribute anything of value to the navigability of the site.
2. Metrics of Visitor Use and Behavior on the Website
Here we are talking, among other things, of the following:
- How much time the visitors spend on your website or specific page;
- How many pages the visitor visits your website or specific page (browse rate);
- The percentage of visitors who leave your site without looking at the second page of it. Or leaving the site from the same landing page (bounce rate).
- Now also look at whether the visitor clicks links or if they download files and how often it does.
- The percentage of clicks your page receives when it appears in Google results.
- The diversity of traffic that goes to your website. Where does your traffic come from? Do they all come from more or less the same geographical area or come from many different sites? The more diversity your visitors have the better.
- How much direct traffic your website receives. That is, how much traffic comes to your website without having to go through a search engine. Either because you have your page added to your favorites or because you directly type in the browser your URL.
- How many of your visitors searched for the name of your domain on Google. And not a key phrase that led to your content.
- How many comments receive your posts.
What can I do:
- Publish articles a little longer so the visitor takes longer to read them. Obviously the content must be top quality, otherwise, no one will read it.
- Improve the quality of your articles and try to hook the visitor to your content. Follow the link if you want to know how you can do it.
- Post videos and podcasts on your blog. One trick is to publish audio or video files that can only be heard or viewed from the blog, that is, they can not be downloaded. So if the content is of the interest of the visitor to this one will not have other than to consume everything directly from your website. This is one of the reasons why you will soon see more and more videos on this blog.
- Put links within the content of your posts that lead to other posts or pages of your blog. That are relevant to the reader (this is called internal links ). Look for ways to be “irresistible” for the visitor to click on your internal links, for example creating curiosity to know what will be on the other side of the link.
At the end of each post, you can put a list with related articles. For this, you can use the YARP plugin.
- You can also create pages that list several articles in a series or that collect your best articles on a specific topic and send your visitors to those pages. For example this page or this one. You can also create a page that collects your best content, as I did here. This will increase the page views. Follow the link if you want to know other tips to get more page views on your blog.
- Improve the look of your blog. Look for an aesthetic, clean and orderly solution. This will prevent many of your visitors from going to another site just entering, thus reducing the rebound percentage.
- Another tip for lowering the bounce rate is to create titles that capture the visitor’s attention. It is also important that the text of your article is easy to scan (letter with a nice size to read, important words or phrases in bold, text separated by headlines and draw the reader’s attention, short paragraphs, short phrases, etc.). Be sure to visit this link: Blog writing guide.
- To improve the click-through rate in the search results. I recommend that from now on try to improve the visibility of your blog on Google. Here’s how to do it. It is key the title that you use for your posts, it treats that catches the attention and arouses the curiosity to read its content. Although less important is also the description you make of the article.
Work on the branding of your website. Thus visitors who want to return to your site will remember your domain and enter directly by placing the URL in the browser. Direct traffic is rewarded by Google as it is a sign that your site is relevant.
- Encourage your readers to leave comments. Ask them a question at the end of the post related to this. Be controversial in your content and you will receive comments from people who will be in favor of your position or against. With luck, there will be a discussion between the two parties.
3. The Social Metrics
Are your articles or blog content being shared? A lot or a little? If your articles are not shared. If they do not receive likes on Facebook, RTs on Twitter, if they are not shared on LinkedIn, or if they do not receive + 1’s from Google, then you have a problem. Seriously, Google is paying more attention to these kinds of social recommendations.
What can I do:
Unique, useful and good quality content is no longer enough. People do not share the good (and much less the bad). For someone to share your content these have to be something that is at a higher level of quality. Or that is very fun, or very curious, or very very useful. In other words, you will have to do everything you can to share your content.
- At the end of each post ask the reader to share your content if you liked or if you have been useful input.
- Put Twitter, Facebook and Google +1 buttons in a visible place so your visitors can easily share the contents of your page.
Here is a list of tips to get more RTs on Twitter.
- Have an active presence on social networks, especially Twitter and Facebook. Social networks are not a dictation platform where you send your message and are ready. You should try to start conversations and answer comments or questions. It is important that most of these conversations and responses relate to your niche and specialty.
- As soon as you can become Google +1, be active in this new service of Google and put your button in each post of your blog. The weight that will have the + 1s in the web positioning. Although it is not yet known, is presumed that over time will be important. Google is still working on the implementation of +1 and the effect it will have on the ratings is not clear.
- What we do know for sure is that when a friend or a contact has recommended a +1 a post or a page this will gain positions in the results of your Google searches and appear annotations. Which will gain visibility and improve your percentage Of clicks on Google results. If a page receives many +1, even though none of those who made the recommendation are your contacts, that page will rise positions. The same will happen with those pages that have been recommended by many people on Facebook and Twitter.
What the future holds
SEO work is never going to be the same: from being a specialist in optimizing content and building backlinks has gone on to become a kind of web strategist. Optimizing content remains important, especially to attract the qualified traffic that we want to get to our site. That is, we still have to investigate the key phrases that we have to use in our content, we still have to optimize the contents to point to a specific key phrase, etc. Regarding the construction of backlinks still, continues to have a significant weight in the web positioning.
Google, continues to use the factors to determine the web positioning that had been used before the arrival of Panda.
Now, other factors are gaining ground: design and interface easy to use; Use and behavior of the on-site visit; And indicators or social signals, ie if something is being recommended in social media or not.
These factors already existed before Panda but now they have gained much weight in the updates of the lists of results.
The direction that Google has taken is clear:. Google is adapting its algorithm to the user’s experience of websites and their recommendations in social media. From now on, content will be relevant. So it will be well positioned on Google and receive large amounts of traffic from the search engine. If visitors show that the content is relevant to them (+ time on site, + page views, + Direct traffic, + searches of your domain in Google, + recommendations on Twitter, Facebook and +1, etc.).
Note: It takes 30 to 40 days for Google to process all the information and get a new Panda update. So do not expect your web positioning to change in a few days or weeks even though you’ve implemented important changes.
As Google advances in its implementation of Panda these changes are going to be becoming more and more patent. The trend towards a social Google is clear and no longer has reversed. Adapt or die. There is no other.
Have you noticed in your blog the effects of Google Panda? Are you implementing changes to your web strategy? Leave your comment below.